From 1 (barely participated) to 5 (led or did the work)
Gourmely is a Brazilian marketplace/platform (currently in private beta) where anyone can announce and sell his or her food creations or share his or her eating experiences with photos.
The challenge was to create a complete MVP with the least resources in the shortest time possible. I was invited to help on the product discovery using UX research and design methods. The team was me, as the UX designer, and two developers.
Based on observations and exploratory interviews, we collected the first insights and created an initial Business Model Canvas. After some design studio sessions, we created, tested, and refined some (low and high fidelity) prototypes. In parallel, I ran an experiment on Facebook (campaign + interviews) to test the attractiveness level.
The Facebook experiment led us to change the value proposition and target audience, saving precious resources. The application passed the alpha tests with selected users, and was submitted to Apple and Android stores for private beta.
Drop is an on-demand parking & valet service. You just have to ask, via the application, for a valet to recover - on scooter - the vehicle and park it. The service is designed to make life easier for car drivers. We’re in charge of the graphic design for the general public and valet's applications. It was necessary to build a user experience suitable for the specific use of the car driver. The screen's sequence must be optimized, it must find the desired action in the right place at the right size. The difficulty was to set up an interface capable of displaying all the steps in an intelligent way: direction in recovery area, visibility of available valets, ordering a valet, selection of payment method, order confirmation, valet and customer ETA, service options (refueling, car washing) and return of the vehicle. We work with valets and beta testers to continuously optimize and adjust the workflow of the two applications.