M-Play

Project Type - Freelance Concept
  • Logo Design for mPlay Music App
  • UI for the App
  • Wireframing, UX flow and interactions
  • Responsiveness and neat lay outing for ease

Fitro

Project Type - Client Work: 
  • Logo Design Concepts
  • Branding Guideline: colors, fonts used, and layout
  • Wireframing, UX flow and interactions
  • made 22 pages of the web app responsive
CONTRIBUTION 
​From 1 (barely participated) to 5 (led or did the work)
  • UX Strategy: ★★★★
  • UX Research: ★★★★★
  • Prototyping: ★★★★
  • User Testing: ★★★★
  • Visual Design: ★★★★
  • ​Front-End: ★★★★★

​Gourmely

Gourmely is a Brazilian marketplace/platform (currently in private beta) where anyone can announce and sell his or her food creations or share his or her eating experiences with photos.

BACKGROUND
The challenge was to create a complete MVP with the least resources in the shortest time possible. I was invited to help on the product discovery using UX research and design methods. The team was me, as the UX designer, and two developers.

APPROACH
Based on observations and exploratory interviews, we collected the first insights and created an initial Business Model Canvas. After some design studio sessions, we created, tested, and refined some (low and high fidelity) prototypes. In parallel, I ran an experiment on Facebook (campaign + interviews) to test the attractiveness level.

RESULTS
The Facebook experiment led us to change the value proposition and target audience, saving precious resources. The application passed the alpha tests with selected users, and was submitted to Apple and Android stores for private beta.

TimeSheet

TimeSheet is an easy to use app for employers to login and manage time spent in office for work.

It's made for an easier Employee/Employer interaction.

Drop

Drop is an on-demand parking & valet service. You just have to ask, via the application, for a valet to recover - on scooter - the vehicle and park it. The service is designed to make life easier for car drivers. We’re in charge of the graphic design for the general public and valet's applications. It was necessary to build a user experience suitable for the specific use of the car driver. The screen's sequence must be optimized, it must find the desired action in the right place at the right size. The difficulty was to set up an interface capable of displaying all the steps in an intelligent way: direction in recovery area, visibility of available valets, ordering a valet, selection of payment method, order confirmation, valet and customer ETA, service options (refueling, car washing) and return of the vehicle. We work with valets and beta testers to continuously optimize and adjust the workflow of the two applications.
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